Now More Than Ever,
We Need to Get
Youth Sports Right
Pure Athlete helps young athletes, parents, and coaches become the best versions of themselves to elevate their game... on and off the field.
Drawing on insights from the world’s top athletes and leading experts, we deliver powerful, media content that informs & inspires our audience and impacts youth sports culture.
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Navigating the youth sports journey is more challenging than ever. Gain valuable insights from athletes, coaches, and experts on topics that matter to you.
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1000+ video micro-lessons to help you achieve your goals in a healthy way. New content added every month.

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A new destination built for players and families navigating the baseball journey. Get expert advice, coach insights, and baseball-specific content on player development, rankings, recruiting, and more. Everything you need to build your game and your roadmap to what’s next.

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The Pure Athlete Podcast
Catch up on the latest episode, or check out some of our favorites.

Ep. 164: Alex Rodriguez: Lessons and Insights From a Storied MLB Career
14-time All-Star, three-time AL MVP, and 2009 World Series champion Alex Rodriguez joins Jeff, Britt, and Brad for a wide-ranging conversation that goes far beyond the numbers. A-Rod traces his path from a tough Washington Heights childhood (father leaving at 10, mother’s work ethic, food stamps) to Miami, where multi-sport play became his purpose, explains why playing up as a late-July birthday helped him, and how quarterback/point-guard vision translated to shortstop. He argues today’s early specialization hurts kids, makes a passionate case for fundamentals (bunt, hit-and-run, elite defense) over launch angle and exit velo, credits the two coaches who shaped him for a decade, and stresses curiosity, listening, and the mental approach that helped an 18-year-old phenom handle the spotlight. Parents and coaches get practical advice on the ride home, process over results, keeping kids off electronics and radar guns before 17, and why the best players he’s seen were “black-belt fundamentalists,” plus the behind-the-scenes Yankees trade story and his reflections on early success, self-awareness, and becoming a more present father.

Ep. 163: The Youth Soccer System is Broken...How Do We Fix It? Former USMNT Captain Carolos Bocanegra
In the season finale of The Pure Athlete Podcast, Jeff and the guys sit down with U.S. Soccer Hall of Famer, former USMNT captain, and two-time FIFA World Cup veteran Carlos Bocanegra. Fresh off the excitement of the 2026 FIFA World Cup, Carlos reflects on his journey from youth soccer to UCLA, MLS Rookie of the Year, and professional stops in MLS, the Premier League, and Europe, sharing the lessons that shaped him as a player and leader. The conversation turns to the future of American soccer—what it will take to develop more world-class talent, why technical fundamentals matter more than early success, how parents and coaches can create environments where young athletes thrive, and why strengthening the pathway from youth soccer to the pro game is critical if the U.S. is going to consistently compete on the world’s biggest stage.

Ep. 162: i9 Sports' Madison Gates: How to Give Kids a Positive Early Sports Experience
In this episode of The Pure Athlete Podcast, Britt and Brad sit down with Madison Gates, VP of Marketing at i9 Sports and former University of Michigan soccer standout, to discuss how parents can create a positive, healthy introduction to youth sports. Madison shares her journey as a multi-sport athlete and explores the growing challenges facing families today, including early specialization, burnout, overuse injuries, and the pressure to keep up. She explains i9 Sports’ fun-first approach to youth athletics and highlights the organization's Games for Girls initiative, which aims to get 500,000 girls playing sports annually by 2030. From the importance of positive coaching to keeping kids engaged through the critical middle school years, this conversation is packed with practical advice for parents who want sports to build confidence, character, and a lifelong love of the game.
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Jeff, Britt, and Brad love to share insights, stories, and answer questions with live audiences at schools, churches, or sports-related organizations. Contact us to explore.
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