Now More Than Ever,
We Need to Get
Youth Sports Right
Pure Athlete helps young athletes, parents, and coaches become the best versions of themselves to elevate their game... on and off the field.
Drawing on insights from the world’s top athletes and leading experts, we deliver powerful, media content that informs & inspires our audience and impacts youth sports culture.
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Navigating the youth sports journey is more challenging than ever. Gain valuable insights from athletes, coaches, and experts on topics that matter to you.
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Introducing Pure Athlete Baseball!
A new destination built for players and families navigating the baseball journey. Get expert advice, coach insights, and baseball-specific content on player development, rankings, recruiting, and more. Everything you need to build your game and your roadmap to what’s next.

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The Pure Athlete Podcast
Catch up on the latest episode, or check out some of our favorites.

Ep. 166: Notah Begay: His Unlikely Journey to the PGA Tour & Payne Stewart Award
Notah Begay III joins Jeff, Britt, and Brad during Tour Championship week for a conversation about his unlikely journey from growing up in Albuquerque to Stanford and the PGA Tour, and what he’s learned along the way. Begay discusses winning the Payne Stewart Award, the mentors who helped open doors for him, the realities of making it on Tour, and why he believes confidence comes from preparation. He also shares lessons from his 40-year friendship with Tiger Woods, his perspective on early specialization, and what parents can do to help young athletes develop grit, character, and a lasting love for the game.

Ep. 165: Dr. Katie Friedman: The Keys To Helping Your Young Athlete Physically Thrive
Brad and Britt sit down with Dr. Katie Friedman—pediatrician, pediatric ER physician, mom of young athletes, co-founder of Forever Freckled, and creator of Big Time youth athlete vitamins (livebigtime.com)—to discuss how parents can help young athletes thrive. Dr. Friedman shares practical advice on concussion safety, sleep, nutrition, injury prevention, and fueling growing athletes, while explaining why youth sports can be such a powerful environment for building grit, resilience, healthy habits, and life skills. She also offers an important reminder for sports parents: all the time and effort is worth it, even if your child never plays at the next level.

Ep. 164: Alex Rodriguez: Lessons and Insights From a Storied MLB Career
14-time All-Star, three-time AL MVP, and 2009 World Series champion Alex Rodriguez joins Jeff, Britt, and Brad for a wide-ranging conversation that goes far beyond the numbers. A-Rod traces his path from a tough Washington Heights childhood (father leaving at 10, mother’s work ethic, food stamps) to Miami, where multi-sport play became his purpose, explains why playing up as a late-July birthday helped him, and how quarterback/point-guard vision translated to shortstop. He argues today’s early specialization hurts kids, makes a passionate case for fundamentals (bunt, hit-and-run, elite defense) over launch angle and exit velo, credits the two coaches who shaped him for a decade, and stresses curiosity, listening, and the mental approach that helped an 18-year-old phenom handle the spotlight. Parents and coaches get practical advice on the ride home, process over results, keeping kids off electronics and radar guns before 17, and why the best players he’s seen were “black-belt fundamentalists,” plus the behind-the-scenes Yankees trade story and his reflections on early success, self-awareness, and becoming a more present father.
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Speaking Engagements
Jeff, Britt, and Brad love to share insights, stories, and answer questions with live audiences at schools, churches, or sports-related organizations. Contact us to explore.
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