Now More Than Ever,
We Need to Get
Youth Sports Right

Pure Athlete helps young athletes, parents, and coaches become the best versions of themselves to elevate their game... on and off the field.

Drawing on insights from the world’s top athletes and leading experts, we deliver powerful, media content that informs & inspires our audience and impacts youth sports culture.

JEFF FRANCOEUR
JEFF FRANCOEUR

"Parents…don’t be afraid to push, but push on effort and attitude…
don’t push on performance.”

MALLORY PUGH SWANSON
MALLORY PUGH SWANSON

"If you want something, you have to work for it.”

DABO SWINNEY
DABO SWINNEY

“You can win, win, win... but if you’re not impacting lives in a positive way, I think you lose.”

KIRK HERBSTREIT
KIRK HERBSTREIT

“If we can shift the focus, youth sports can be the best classroom for life lessons.”

Learn from the Best in Sports

Navigating the youth sports journey is more challenging than ever. Gain valuable insights from athletes, coaches, and experts on topics that matter to you.

The Youth Sports Masterclass to Go Further, Faster.

1000+ video micro-lessons to help you achieve your goals in a healthy way. New content added every month.

Navigate Your Specific Sport

Wherever you are in your athletic journey, PA+ helps you level up. Get expert advice, coach insights, and sport-specific content on development, rankings, recruiting, and more—everything you need to build your roadmap to success.

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Dive Deep Into Relevant Topics

Just starting out or aiming higher? PA+ has you covered. Access expert guidance and sport-specific content on development, rankings, recruiting, and more—everything you need to move forward.

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The Pure Athlete Podcast

Catch up on the latest episode, or check out some of our favorites.

Ep: 156: Catie Francoeur: Behind the Scenes With a Sports Mom
Ep: 156: Catie Francoeur: Behind the Scenes With a Sports Mom

This week on The Pure Athlete Podcast, we celebrate moms with special guest Catie Francoeur — sports mom, wife, and chaos coordinator extraordinaire. Catie joins Jeff, Britt, and Brad for an honest, funny, and heartfelt conversation about raising four kids in the middle of the youth sports whirlwind. From travel ball chaos and emotional car rides to balancing competition, faith, marriage, and family life, this episode dives into the pressures families face in today’s sports culture and why effort, character, and identity matter more than stats and trophies. Packed with relatable stories, laughs, and real perspective, this is an episode every sports parent will connect with.

Ep. 155: University of Georgia AD Josh Brooks
Ep. 155: University of Georgia AD Josh Brooks

What does the future of college sports really look like—and how will it impact youth and high school athletes? In Part 2 of this series, What’s Going On in College Sports?, we sit down with Josh Brooks, Athletic Director at University of Georgia, to discuss the rapidly changing landscape of college athletics—from NIL and the transfer portal to recruiting, roster building, and long-term athlete development. Josh reflects on his journey from college equipment manager under Nick Saban and Jimbo Fisher to leading one of the top athletic programs in the country, while also sharing honest insight into parenting in youth sports, the pressure surrounding young athletes today, and why development, fit, and identity matter far more than wins, rankings, or short-term success.

Ep. 154: Clemson University AD Graham Neff
Ep. 154: Clemson University AD Graham Neff

In Part 1 of our two-part series, What’s Going On in College Sports?, the guys sit down with Clemson Athletic Director Graham Neff for a candid look inside the rapidly evolving world of college sports. From NIL and the transfer portal to recruiting and scholarships, he breaks down what’s actually happening and what it means for today’s athletes. He also shares his journey into college athletics, offers practical advice for students interested in sports careers, and explains why opportunities are still growing across all levels. The conversation dives into big questions around player loyalty, the business side of college athletics, and where things are headed next—giving parents, athletes, and fans clear, real insight from someone at the center of it all.

What They're Saying

Please leave a review on your podcast platform and send us a DM on social media; we love to hear your feedback.

As a high school head coach and parent I can't get enough. Thank you.

It’s great getting to learn from dads who are ahead of you on The Journey! Timeless wisdom and fun stories are what you’ll hear on this podcast.
If you are the parent of an athlete, this podcast is for you!

I listen to every episode with my kids. Great story telling, and very good lessons on every episode.

These guys are bringing on some fantastic guests that help to give some practical advice on navigating the challenges of youth sports.

Love listening to these with my son, especially when he won’t hear it from me. The lessons and perspectives are great. Really thankful for this podcast!

As a father of a soon to be college athlete who came through the club ball ranks, I relate to this show so much.

Speaking Engagements

Want to create an engaging experience to inform and inspire your sports community?

Speaking Engagements

Speaking Engagements

Jeff, Britt, and Brad love to share insights, stories, and answer questions with live audiences at schools, churches, or sports-related organizations. Contact us to explore.

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Our Partners

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