Now More Than Ever,
We Need to Get
Youth Sports Right
Pure Athlete helps young athletes, parents, and coaches become the best versions of themselves to elevate their game... on and off the field.
Drawing on insights from the world’s top athletes and leading experts, we deliver powerful, media content that informs & inspires our audience and impacts youth sports culture.
Learn from the Best in Sports
Navigating the youth sports journey is more challenging than ever. Gain valuable insights from athletes, coaches, and experts on topics that matter to you.
The Youth Sports Masterclass to Go Further, Faster.
1000+ video micro-lessons to help you achieve your goals in a healthy way. New content added every month.

Introducing Pure Athlete Baseball!
A new destination built for players and families navigating the baseball journey. Get expert advice, coach insights, and baseball-specific content on player development, rankings, recruiting, and more. Everything you need to build your game and your roadmap to what’s next.

Dive Deep Into Relevant Topics
Just starting out or aiming higher? PA+ has you covered. Access expert guidance and sport-specific content on development, rankings, recruiting, and more—everything you need to move forward.
The Pure Athlete Podcast
Catch up on the latest episode, or check out some of our favorites.

Ep. 169: Call-In Show #2: “My Son’s Coach Publicly Humiliated Him—and Now He Wants to Quit. What Should I Do?”
Welcome to The Pure Athlete Call-In Show—REAL CONVERSATIONS with REAL PARENTS & COACHES about REAL SITUATIONS and CHALLENGES. Jeff Francoeur, Britt Lee, and Brad Williams tackle coaching an unfamiliar sport, celebrating one daughter’s success while supporting another who got cut, helping a 9-year-old stop overthinking, and dealing with frustrating parents in the stands. They also hear from a dad whose son wants to quit after being publicly berated by his coach. Drawing on their experiences as parents, coaches, and former athletes, the guys offer honest perspectives and practical advice. Want to join a future episode? Visit pureathlete.com/call or send us a DM on social media—your story could help someone facing a similar situation.

Ep. 168: Dr. Ben Freakley: The Mental Game of Youth Sports... What Parents & Coaches Need to Know
Britt, Brad, and former U.S. Soccer captain Carlos Bocanegra sit down with Dr. Ben Freakley to discuss the mental side of youth sports. Drawing on his work with Army Rangers, the Toronto Blue Jays, and Atlanta United, Freakley explains how sideline instructions, parental feedback, and negative self-talk create “noise” that makes it harder to play. He shares practical advice on simplifying feedback, building confidence, and prioritizing process over results. Freakley and Bocanegra also discuss what matters beyond talent: consistency, competitiveness, and working through challenges. His closing message to parents: love your kid without tying their worth to points, playing time, or wins. “You’re enough.”

Ep. 167: Call-In Show #1: "My Husband Is Too Hard On My Son In Sports”
Welcome to The Pure Athlete Call-In Show—REAL CONVERSATIONS with REAL PARENTS & COACHES about REAL SITUATIONS and CHALLENGES. In this episode, three moms, one dad, and a middle school soccer coach share their youth sports challenges. Jeff, Britt, and Brad offer perspectives and advice drawn from their own experiences. Want to join a future episode? Visit pureathlete.com/call or send us a DM on social media. Your story could help other parents and coaches facing similar situations!
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Speaking Engagements
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Speaking Engagements
Jeff, Britt, and Brad love to share insights, stories, and answer questions with live audiences at schools, churches, or sports-related organizations. Contact us to explore.
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