In this episode of The Pure Athlete Podcast, we sit down with Tom Farrey, Executive Director of the Aspen Institute’s Project Play and a leading voice in youth sports. With decades of experience and groundbreaking research, Tom shares the latest data on participation trends, the effects of commercialization, the risks of early specialization, and the growing influence of NIL at younger ages. He also explores powerful lessons from Norway’s highly successful youth sports model, explains why joy and love of the game matter more than wins in the early years, highlights the importance of multi-sport play, and offers practical ways communities can drive real change through the “power of the permit.” Whether you’re a parent, coach, or youth sports leader, this conversation delivers honest insights, renewed hope, and actionable ideas for building healthier, more inclusive youth sports environments. Tune in for a big-picture look at where youth sports stands today — and where it’s headed.