Most parents want their kids to develop strong character—but how often is it truly prioritized in the pursuit of youth sports success? Pure Athlete identifies character as one of its five core pillars, and in this episode, Jeff, Britt, and Brad break down why it matters. They explore how character is developed, why it’s essential both on and off the field or court, and the critical roles parents and coaches play in the process.

Plus, the guys open the show with a major announcement you won’t want to miss.