Now More Than Ever,
We Need to Get
Youth Sports Right

Pure Athlete helps young athletes, parents, and coaches become the best versions of themselves to elevate their game... on and off the field.

Drawing on insights from the world’s top athletes and leading experts, we deliver powerful, media content that informs & inspires our audience and impacts youth sports culture.

JEFF FRANCOEUR
JEFF FRANCOEUR

"Parents…don’t be afraid to push, but push on effort and attitude…
don’t push on performance.”

MALLORY PUGH SWANSON
MALLORY PUGH SWANSON

"If you want something, you have to work for it.”

DABO SWINNEY
DABO SWINNEY

“You can win, win, win... but if you’re not impacting lives in a positive way, I think you lose.”

KIRK HERBSTREIT
KIRK HERBSTREIT

“If we can shift the focus, youth sports can be the best classroom for life lessons.”

Learn from the Best in Sports

Navigating the youth sports journey is more challenging than ever. Gain valuable insights from athletes, coaches, and experts on topics that matter to you.

The Youth Sports Masterclass to Go Further, Faster.

1000+ video micro-lessons to help you achieve your goals in a healthy way. New content added every month.

Navigate Your Specific Sport

Wherever you are in your athletic journey, PA+ helps you level up. Get expert advice, coach insights, and sport-specific content on development, rankings, recruiting, and more—everything you need to build your roadmap to success.

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Dive Deep Into Relevant Topics

Just starting out or aiming higher? PA+ has you covered. Access expert guidance and sport-specific content on development, rankings, recruiting, and more—everything you need to move forward.

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The Pure Athlete Podcast

Catch up on the latest episode, or check out some of our favorites.

Ep. 138: Does Character Matter in Sports?
Ep. 138: Does Character Matter in Sports?

Most parents want their kids to develop strong character—but how often is it truly prioritized in the pursuit of youth sports success? Pure Athlete identifies character as one of its five core pillars, and in this episode, Jeff, Britt, and Brad break down why it matters. They explore how character is developed, why it’s essential both on and off the field or court, and the critical roles parents and coaches play in the process. Plus, the guys open the show with a major announcement you won’t want to miss.

Ep. 137: The Parent Coach: The Rewards, the Risks, and the Rules to Follow
Ep. 137: The Parent Coach: The Rewards, the Risks, and the Rules to Follow

Balancing the roles of parent and coach can be both incredibly rewarding and unexpectedly challenging, and after many requests to explore this topic, Britt and Brad share lessons from their own journeys while Jeff adds perspective from coaching his own kids. They discuss why parents should consider getting involved—even as assistants—especially at younger ages, and they explain what “daddy ball” looks like and how it impacts other players and families. As kids grow older and the tension between the two roles becomes harder to manage, the guys offer practical guidance to help parents coach with intention, fairness, and wisdom.

Ep. 136: Hall-of-Fame Pitcher Billy Wagner
Ep. 136: Hall-of-Fame Pitcher Billy Wagner

2025 MLB Hall of Fame inductee Billy Wagner joins us to share how a right-handed kid became a dominant left-handed closer with 422 saves and seven All-Star nods. He reflects on overcoming a tough childhood, starring in football and baseball at Division III Ferrum College, and becoming an unlikely first-round pick. Billy also gives a peek behind the scenes of his Cooperstown induction weekend and the legends he met along the way. Now a successful high school coach and dad to two rising players, he offers valuable advice for young athletes, parents, and coaches in today’s game.

What They're Saying

Please leave a review on your podcast platform and send us a DM on social media; we love to hear your feedback.

As a high school head coach and parent I can't get enough. Thank you.

It’s great getting to learn from dads who are ahead of you on The Journey! Timeless wisdom and fun stories are what you’ll hear on this podcast.
If you are the parent of an athlete, this podcast is for you!

I listen to every episode with my kids. Great story telling, and very good lessons on every episode.

These guys are bringing on some fantastic guests that help to give some practical advice on navigating the challenges of youth sports.

Love listening to these with my son, especially when he won’t hear it from me. The lessons and perspectives are great. Really thankful for this podcast!

As a father of a soon to be college athlete who came through the club ball ranks, I relate to this show so much.

Speaking Engagements

Want to create an engaging experience to inform and inspire your sports community?

Speaking Engagements

Speaking Engagements

Jeff, Britt, and Brad love to share insights, stories, and answer questions with live audiences at schools, churches, or sports-related organizations. Contact us to explore.

Contact Us

Our Partners

Pure Athlete is proud to partner with these industry-leading organizations.

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